Organic when applied to marketing
is simple, uncomplicated,
straight forward and true, without
hype, and the traditional outlandish promises.

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ORGANIC
MARKETING
SOLUTIONS
In Japan dragonflies are symbols of courage, strength, and happiness...
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Christy Ruffner
541.678.7805
6351 N Davenport St
Dalton Gardens, ID 83815
christy@organicmarketingsolutions.com
Worm
Farmer Turned
Internet Marketer
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"Though no one can go back and make a brand new start,
anyone can start from now and make a brand new ending." - Carl Bard
Organic
Video Marketing
Resources
Internet-Marketing-Conspiracies
About Me
Organic Marketing Services
Social Media Manager
Web Design Video Production
Blogging
Twitter Facebook
LinkedIn YouTube
Newsletters
Ezine Articles Press Releases
Forums
Are you interested in hiring me to help you
with your organic marketing?
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Three Must Haves for any Online Business!
- Email delivery service or by another
term, auto-responder. The ability to capture
contact information so you can directly respond with your
targeted customer is absolutely essential. Using
your own email service, server or doing a bcc or worse, a cc
in your email can only end in disaster. It is best to
use a 3rd party service for this. Benefits include:
a. tracking clicks on links in your emails
b. complying with spam regulations
c. automated ways for subscribers to unsubscribe or update their
contact information
In addition to these benefits you want to make sure your
service also provides
- ability to send mass broadcasts
- ability to set up sequenced
auto-responder for e-courses
- provide multiple gateways for clients
to subscribe through a form on your blog, web site or a
stand-alone page
Sign up for
your own AWeber account here.
- Payment Processor makes it easy
and secure for your customers to pay for your services
or goods at the time when they are HOT! to buy.
Minimal services you will need your payment
option to provide are:
- to integrate with your website, blog
or email with a call to action to ‘click here to order’
or buy now link
- ensure secure payment processing for
your customer
- accept credit card/debit payments
from Visa/MC
- deposit the payment to your bank
account either automatically or per your request
Easiest to start out with would be PayPal.
- Media Capture or video is a must
for building your expertise status and beginning that all
important relationship with your prospect. People do
business with people and video is widely established as the
best way to do this and send highly targeted traffic to your
website or blog.
All you really need to get started with video is a web cam
and a plan. Set up your YouTube account and get
started.
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Join me now as I partner with an internet
millionaire to bring you the best in internet marketing training
for free.
We'll
start at square one.
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Successful
marketing in general involves developing
relationships.
Internet marketing in particular is about building
relationships in the digital world. Your best customers are people who like and trust you. I don't care what your business is, this holds true for all
of them. That's why Facebook, Twitter, LinkedIn and YouTube are so
popular. That's why we blog and visit forums. That's why we
network at all these different social sites, because we are
trying to build relationships with people so they will trust us
and believe us when we say we are an expert in our field. Organic Marketing Solutions
What does organic mean when you are talking about internet
marketing, or marketing your home based business online? Simply put it
means not paying for it. Whether you are talking about advertising or
traffic, or the consumer that clicks on the buy now button, if you got it free
it's organic.
As in regular life, where organic is considered healthier and
better for you, organic in business marketing has a certain amount of clout.
If you can accomplish what you set out to do organically then obviously you have
more money in your pocket when the day is done.
For many of us just starting out organic is a necessary
alternative. Most of us don't have money to fork out on something we don't
know will work. So if you are
building
on a budget looking at ways to build your home based business on the
internet organically has its benefits.
Marketing on a Budget
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Blog, blog, blog! Blogging is probably
one of the most fun ways to market your business,
opportunity, or cause. Why is that? Because you
can be you. As a matter of fact the more you you are
the better, because people buy from people. You have
the flexibility to create a blog that truly reflects who you
are and what you stand for. You can put pictures,
slide shows, videos, graphs - you name it. Your blog
is yours.
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Article Marketing requires knowledge of your subject.
The better your information the more reads you'll get. People are out
there looking for answers, looking for creativity, fresh ideas, something
they haven't heard before. Reach expert status in article marketing
and you've got traffic and a badge that says "I'm an expert in my field."
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Press Releases are incredible the way they get you traffic
forever it seems. It can be tough writing as you have to write about
yourself in the third person, and some people may have difficulty tooting
their own horn. But Google loves a good press release and they stay
out in cyber space forever. I still get people signing up on my list
from a press release I wrote months ago. Take the time, sit down and
write a press release. There are free options that work. That's
what I did. If you want to invest a few dollars the pay-off will be
bigger.
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Forums are more social in nature. Find one that is
popular and gets a lot of participation. Watch for awhile and get a
feel for the different topics, and if you are moved to reply, do so.
Make sure your experience is personal and you know what you're talking
about. And don't be afraid of being controversial. Controversy
draws attention. That's what you want right?
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Social Marketing - I saved the best for last. Why is
this one so good. Because it is really in the lime light right now.
All the social marketing sites are competing with one another trying to out
do each other in features. Here is another area that you can get
creative and really let your personality show. You can make valuable
connections in all the social sites:
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Twitter
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My Space
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Facebook
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FriendFeed
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YouTube
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The list goes on.
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Follow me on Twitter
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Organic Video Solutions
- I love video. It is personal and makes it easy to
build that relationship that is so important to attract the
right people to you. Video is My Top Solution!
Video has been the number one activity I have
spent time on that has produced the best organic results at attracting
people to me who are interested in what I have to offer.
I was originally taught by the best and learned the value of
my time at the same time.
Organic Blogging Solutions
- Blogging can be a site all it's own or it can be attached
to an existing website, either way use it to give away valuable
content, tips, ideas, and resources. They don't forget.
But you've got to get their contact info. Don't forget to
do that.
Organic Social Media Solutions
- The list here is growing all the
time.
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Linkedin
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FriendFeed
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YouTube
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Best Home Based Business Practices
Squeeze Pages
How you convince your prospect to freely give you their contact information
Have you ever been stumped as to how you get people to your website? TRAFFIC, TRAFFIC, TRAFFIC! Without traffic you're dead in the water right?
Isn't that what all the gurus scream at you. But then, once you get the traffic to your website, what then? Even if you are only getting 100 hits to your website a day, if none of those 100 people either buy from you or give you their contact information then what good are they. You can't ever talk to them. You can't build a relationship with them. You can't invite them to try a new product, or check out this new resource, or look at this great opportunity. You just have to rely on getting them to your website again and again and again! How fun is that?
Not!
So once you get the prospect to your website, by blogging or news releases, or article marketing - whatever method you choose. Then what?
**SQUEEZE PAGES**
Squeeze pages identify your prospects problem and shows them specifically how you are going to solve their problem. It even offers them some small way to help them solve their problem for free - a free e-book, report,
e-course. Something that will make it worth them giving you their oh so valuable contact information.
Now you are not just going to give them their free information without checking to make sure that their contact information is good or not. That's where your auto responder comes in. They opt in for your information and the auto responder sends them a verification email. If they don't get that email (because of a bad email address) or they don't opt in for more information, then they are not going to get your free information - because that is also set up in your auto responder.
Does that make sense?
Content, content, content is King. If you haven't been blogging, or writing press releases, or doing article marketing, you haven't taken the first step yet. You're still stuck at the starting block. But that is only the beginning.
The squeeze page is the next most important step to setting up your home based business for success.
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Typical Squeeze Page Layout
Your Headline
Goes
Here. It Needs To State Your Prospects Problem And May
Be Several Lines Long.
This should be
your major benefit. You're about to receive/learn
x,y,z
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Bullet point 1
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Bullet point 2
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Bullet point 3
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Bullet point 4
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Bullet point 5
Call to action!
To gain access to this huge benefit do what!
THIS IS WHERE YOUR
FORM GOES ASK FOR THEIR
NAME AND PRIMARY EMAIL ADDRESS
Make sure your
capture form is above the fold.
It is best to not have to scroll to see the capture form.
Privacy statements are
standard on capture pages. But don't use them if you
are not going to abide by them.
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Avoid the Scams... When faced with all the opportunities available on the internet and in your inbox, how do you decide which are the legitimate opportunities and which are not? We all know the world is full of people out to take advantage of anyone they can lure into their opportunity with promises of quick and easy riches. The internet is no different.
So how do you tell when you have a legitimate opportunity? That's what we are going to discuss in this lesson.
I myself have been scammed more than once for sizeable sums of money. The first time was a painful lesson, but the second time I just had to shake my head at myself. It's pretty bad when you get so
desperate that you don't pay attention to all the red flags flying in your face. How does the old saying go? "Fool me once shame on you, fool me twice shame on me..."
No matter how smart you think you are there is always someone smarter. You can never be too careful about this, but don't allow fear to be your master.
Personally, I don't believe most business opportunities are scams. If you can identify a product, particularly in Network Marketing then you probably have a legitimate business opportunity. But do your homework. Be an informed consumer. Check out the company and talk to the people involved. Check with the FTC. If it sounds to good to be true, too pie in the sky, then it warrants further investigation.
And just cause it's legitimate doesn't mean it's a sound business opportunity.
Don't part with your hard earned cash until you know the opportunity is real and something you know you are capable of duplicating. If you can't afford to support the business for a time then don't get involved thinking you are going to be an overnight success. A real opportunity takes time and effort to be successful.
Probably the best part of internet marketing is
the ability to get to know a person before you do business with
them. This relationship is one you will learn to treasure
as it works both ways. Remember that as you hone your
skills at internet marketing you will be working at building
those same relationships with your own customers.
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