Organic Marketing Solutions - Consultation, Web Design, Internet Marketing Support, Social Media, Video Production, Mobile Marketing, Newsletters, Article Writing
 

                 Organic when applied to marketing
is simple, uncomplicated,
straight forward and true, without hype, and the traditional outlandish promises. 

    

          ORGANIC
          MARKETING
          SOLUTIONS
 


In Japan dragonflies are symbols of courage, strength, and happiness...

Christy Ruffner
541.678.7805
6351 N Davenport St
Dalton Gardens, ID 83815

christy@organicmarketingsolutions.com

Worm Farmer Turned
Internet Marketer

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"Though no one can go back and make a brand new start,
anyone can start from now and make a brand new ending." - Carl Bard

 

Organic Video Marketing    Resources      Internet-Marketing-Conspiracies      About Me                     

Organic Marketing Services

Social Media Manager      Web Design      Video Production

Blogging      Twitter      Facebook      LinkedIn      YouTube

Newsletters      Ezine Articles      Press Releases      Forums

   

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Build all aspects of your online presence by learning about

  • Search Engine Optimization

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Three Must Haves for any Online Business!

  1. Email delivery service or by another term, auto-responder.  The ability to capture contact information so you can directly respond with your targeted customer is absolutely essential.   Using your own email service, server or doing a bcc or worse, a cc in your email can only end in disaster.  It is best to use a 3rd party service for this.  Benefits include:

       a. tracking clicks on links in your emails
       b. complying with spam regulations
       c. automated ways for subscribers to unsubscribe or update their contact information

    In addition to these benefits you want to make sure your service also provides
     
    • ability to send mass broadcasts
    • ability to set up sequenced auto-responder for e-courses
    • provide multiple gateways for clients to subscribe through a form on your blog, web site or a stand-alone page

    Sign up for  your own AWeber account here.
     

  2. Payment Processor makes it easy and secure for  your customers to pay for your services or goods at the time when they are HOT! to buy.

    Minimal services you will need your payment option to provide are:

    • to integrate with your website, blog or email with a call to action to ‘click here to order’ or buy now link
    • ensure secure payment processing for your customer
    • accept credit card/debit payments from Visa/MC
    • deposit the payment to your bank account either automatically or per your request

      Easiest to start out with would be PayPal.
       
  3. Media Capture or video is a must for building your expertise status and beginning that all important relationship with your prospect.  People do business with people and video is widely established as the best way to do this and send highly targeted traffic to your website or blog. 

    All you really need to get started with video is a web cam and a plan.  Set up your YouTube account and get started.

     

 

 


Join me now as I partner with an internet millionaire to bring you the best in internet marketing training for free.

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Successful marketing in general involves developing relationships.  Internet marketing in particular is about building relationships in the digital world.  Your best customers are people who like and trust you.  I don't care what your business is, this holds true for all of them.  That's why Facebook, Twitter, LinkedIn and YouTube are so popular.  That's why we blog and visit forums.  That's why we network at all these different social sites, because we are trying to build relationships with people so they will trust us and believe us when we say we are an expert in our field.

Organic Marketing Solutions

What does organic mean when you are talking about internet marketing, or marketing your home based business online?  Simply put it means not paying for it.  Whether you are talking about advertising or traffic, or the consumer that clicks on the buy now button, if you got it free it's organic.

As in regular life, where organic is considered healthier and better for you, organic in business marketing has a certain amount of clout.  If you can accomplish what you set out to do organically then obviously you have more money in your pocket when the day is done. 

For many of us just starting out organic is a necessary alternative.  Most of us don't have money to fork out on something we don't know will work.  So if you are building on a budget looking at ways to build your home based business on the internet organically has its benefits.


Marketing on a Budget

  • Blog, blog, blog!  Blogging is probably one of the most fun ways to market your business, opportunity, or cause.  Why is that?  Because you can be you.  As a matter of fact the more you you are the better, because people buy from people.  You have the flexibility to create a blog that truly reflects who you are and what you stand for.  You can put pictures, slide shows, videos, graphs - you name it.  Your blog is yours. 
     

  • Article Marketing requires knowledge of your subject.  The better your information the more reads you'll get.  People are out there looking for answers, looking for creativity, fresh ideas, something they haven't heard before.  Reach expert status in article marketing and you've got traffic and a badge that says "I'm an expert in my field."
     

  • Press Releases are incredible the way they get you traffic forever it seems.  It can be tough writing as you have to write about yourself in the third person, and some people may have difficulty tooting their own horn.  But Google loves a good press release and they stay out in cyber space forever.  I still get people signing up on my list from a press release I wrote months ago.  Take the time, sit down and write a press release.  There are free options that work.  That's what I did.  If you want to invest a few dollars the pay-off will be bigger.
     

  • Forums are more social in nature.  Find one that is popular and gets a lot of participation.  Watch for awhile and get a feel for the different topics, and if you are moved to reply, do so.  Make sure your experience is personal and you know what you're talking about.  And don't be afraid of being controversial.  Controversy draws attention.  That's what you want right?
     

  • Social Marketing - I saved the best for last.  Why is this one so good.  Because it is really in the lime light right now.  All the social marketing sites are competing with one another trying to out do each other in features.  Here is another area that you can get creative and really let your personality show.  You can make valuable connections in all the social sites:

    • Twitter

    • My Space

    • Facebook

    • FriendFeed

    • YouTube

    • The list goes on.

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    Organic Video Solutions - I love video.  It is personal and makes it easy to build that relationship that is so important to attract the right people to you.

    Video is My Top Solution!  Video has been the number one activity I have spent time on that has produced the best organic results at attracting people to me who are interested in what I have to offer.  I was originally taught by the best and learned the value of my time at the same time.

    Organic Blogging Solutions - Blogging can be a site all it's own or it can be attached to an existing website, either way use it to give away valuable content, tips, ideas, and resources.  They don't forget.  But you've got to get their contact info.  Don't forget to do that.

    Organic Social Media Solutions - The list here is growing all the time.

    • Twitter

    • Facebook

    • Myspace

    • Linkedin

    • FriendFeed

    • YouTube



     

     

     

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    Best Home Based Business Practices

    Squeeze Pages


    How you convince
    your prospect to freely
    give you their contact information

    Have you ever been stumped as to how you get people to your website? TRAFFIC, TRAFFIC, TRAFFIC! Without traffic you're dead in the water right?

    Isn't that what all the gurus scream at you. But then, once you get the traffic to your website, what then? Even if you are only getting 100 hits to your website a day, if none of those 100 people either buy from you or give you their contact information then what good are they. You can't ever talk to them. You can't build a relationship with them. You can't invite them to try a new product, or check out this new resource, or look at this great opportunity. You just have to rely on getting them to your website again and again and again! How fun is that?

    Not!

    So once you get the prospect to your website, by blogging or news releases, or article marketing - whatever method you choose. Then what?

    **SQUEEZE PAGES**

    Squeeze pages identify your prospects problem and shows them specifically how you are going to solve their problem. It even offers them some small way to help them solve their problem for free - a free e-book, report,
    e-course. Something that will make it worth them giving you their oh so valuable contact information.

    Now you are not just going to give them their free information without checking to make sure that their contact information is good or not. That's where your auto responder comes in. They opt in for your information and the auto responder sends them a verification email. If they don't get that email (because of a bad email address) or they don't opt in for more information, then they are not going to get your free information - because that is also set up in your auto responder.

    Does that make sense?

    Content, content, content is King. If you haven't been blogging, or writing press releases, or doing article marketing, you haven't taken the first step yet. You're still stuck at the starting block. But that is only the beginning.

    The squeeze page is the next most important step to setting up your home based business for success.

     

    Typical Squeeze Page Layout

    Your Headline Goes
    Here.  It Needs To State Your
    Prospects Problem And May Be Several Lines Long.

    This should be your major benefit.  You're about to receive/learn x,y,z

    • Bullet point 1
       

    • Bullet point 2
       

    • Bullet point 3
       

    • Bullet point 4
       

    • Bullet point 5

    Call to action!  To gain access to this huge benefit do what!

    THIS IS WHERE YOUR FORM GOES
    ASK FOR THEIR NAME AND PRIMARY EMAIL ADDRESS

    Make sure your capture form is above the fold.
    It is best to not have to scroll to see the capture form.

    Privacy statements are standard on capture pages.  But don't use them if you are not going to abide by them. 

     

    Avoid the Scams...

    When faced with all the opportunities available on the internet and in your inbox, how do you decide which are the legitimate opportunities and which are not? We all know the world is full of people out to take advantage of anyone they can lure into their opportunity with promises of quick and easy riches. The internet is no different.

    So how do you tell when you have a legitimate opportunity? That's what we are going to discuss in this lesson.

    I myself have been scammed more than once for sizeable sums of money. The first time was a painful lesson, but the second time I just had to shake my head at myself. It's pretty bad when you get so desperate that you don't pay attention to all the red flags flying in your face. How does the old saying go? "Fool me once shame on you, fool me twice shame on me..."

    No matter how smart you think you are there is always someone smarter. You can never be too careful about this, but don't allow fear to be your master.

    Personally, I don't believe most business opportunities are scams. If you can identify a product, particularly in Network Marketing then you probably have a legitimate business opportunity. But do your homework. Be an informed consumer. Check out the company and talk to the people involved. Check with the FTC. If it sounds to good to be true, too pie in the sky, then it warrants further investigation.  And just cause it's legitimate doesn't mean it's a sound business opportunity.

    Don't part with your hard earned cash until you know the opportunity is real and something you know you are capable of duplicating. If you can't afford to support the business for a time then don't get involved thinking you are going to be an overnight success. A real opportunity takes time and effort to be successful.

    Probably the best part of internet marketing is the ability to get to know a person before you do business with them.  This relationship is one you will learn to treasure as it works both ways.  Remember that as you hone your skills at internet marketing you will be working at building those same relationships with your own customers. 

     

    Organic Marketing Solutions - Consultation, Web Design, Internet Marketing Support, Social Media, Video Production, Mobile Marketing, Newsletters, Article Writing

    Christy Ruffner © Organic Marketing Solutions 2006-2012

    6351 N Davenport St, Dalton Gardens, Idaho 83815 - christy@organicmarketingsolutions.com